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Academic Journal

Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market.

Subjects: *Consumer behavior; *International markets; Emerging markets

  • Source: Journal of Promotion Management. Nov/Dec2018, Vol. 24 Issue 6, p737-754. 18p. 1 Diagram, 2 Charts.

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Academic Journal

Expected feedback and successful adaptation to a multinational organization (MNO).

Subjects: *Organizational behavior; *Cross-cultural communication; International business enterprises

  • Source: Journal of Asian Pacific Communication (John Benjamins Publishing Co.). 2018, Vol. 28 Issue 2, p303-322. 20p.

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Academic Journal

Marketing Channel Management by Multinational Corporations in Foreign Markets.

Subjects: *International markets; *Frames (Social sciences); Marketing channel management

  • Source: Journal of Marketing. Jul2018, Vol. 82 Issue 4, p49-69. 21p. 6 Charts.

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Academic Journal

Antecedents of International Opportunity Recognition in Born Global Firms.

Subjects: International business enterprises; Economic opportunities; Entrepreneurship

  • Source: Journal of Promotion Management. May/Jun2017, Vol. 23 Issue 3, p386-406. 21p.

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  • 1-10 of  565 results for ""International business enterprises""