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Academic Journal

China's Next Strategic Advantage: From Imitation to Innovation.

  • Source: Asian-Pacific Economic Literature. May2017, Vol. 31 Issue 1, p91-93. 3p.

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Academic Journal

Six paths to Chinese company innovation.

  • Source: Asia Pacific Journal of Management. Mar2021, Vol. 38 Issue 1, p17-33. 17p. 1 Diagram, 1 Chart.

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Review

TOTAL GLOBAL STRATEGY.

  • Source: Journal of International Marketing. 1993, Vol. 1 Issue 3, p106-110. 5p.

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Review

Total Global Strategy: Managing for Worldwide Competitive Advantage.

  • Source: Journal of Marketing. Jul94, Vol. 58 Issue 3, p121-123. 3p.

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Periodical

Key characteristics and skills of global account managers.

  • Source: Velocity. 2008, Vol. 10 Issue 1, p25-27. 3p.

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Academic Journal

The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms.

  • Source: Journal of International Marketing. 2000, Vol. 8 Issue 3, p10-35. 26p. 4 Diagrams, 4 Charts.

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Academic Journal

Global account managers: The linchpins of GAM programmes.

  • Source: Journal of Brand Strategy. Fall2017, Vol. 6 Issue 2, p147-160. 14p.

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Academic Journal

Patterns and Determinants of Global Marketing.

  • Source: Journal of Marketing Management. Jan-Apr1997, Vol. 13 Issue 1-3, p153-164. 12p. 5 Charts.

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Academic Journal

EXPLOITING GLOBALIZATION POTENTIAL: U.S. AND JAPANESE STRATEGIES.

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.). Oct94, Vol. 15 Issue 8, p579-601. 23p.

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Academic Journal

Diversification Entry: Internal Development versus Acquisition.

  • Source: Strategic Management Journal (John Wiley & Sons, Inc.). Oct-Dec82, Vol. 3 Issue 4, p331-345. 15p.

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  • 1-10 of  311 results for ""Yip, George S.""