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Academic Journal

Patterns and Determinants of Global Marketing.

Authors : Yip, George S.¹

Source: Journal of Marketing Management. Jan-Apr1997, Vol. 13 Issue 1-3, p153-164. 12p. 5 Charts.

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Academic Journal

The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms.

Authors : Yip, George S.¹; Biscarri, Javier Gomez²; Monti, Joseph A.³

Source: Journal of International Marketing. 2000, Vol. 8 Issue 3, p10-35. 26p. 4 Diagrams, 4 Charts.

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Report

The Use and Performance Effect of Global Account Management: An Empirical Analysis Using Structural Equations Modeling.

Authors : Yip, George S.; Montgomery, David B.; Villalonga, Belen

Source: Working Papers (Faculty) -- Stanford Graduate School of Business. 1998, preceding p1-29. 32p.

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Academic Journal

Industry Drivers of Global Strategy and Organization.

Authors : Yip, George S.¹

Source: International Executive. Sep/Oct94, Vol. 36 Issue 5, p529-556. 28p. 4 Charts, 3 Graphs.

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Academic Journal

How to Take Your Company to the Global Market.

Authors : Yip, George S.^1,2; Loewe, Pierre M.³; Yoshino, Michael Y.⁴

Source: Columbia Journal of World Business. Winter88, Vol. 23 Issue 4, p37-48. 12p. 4 Diagrams.

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