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The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms.

• Authors : Yip, George S.¹; Biscarri, Javier Gomez²; Monti, Joseph A.³

• Source: Journal of International Marketing. 2000, Vol. 8 Issue 3, p10-35. 26p. 4 Diagrams, 4 Charts.

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Patterns and Determinants of Global Marketing.

• Authors : Yip, George S.¹

• Source: Journal of Marketing Management. Jan-Apr1997, Vol. 13 Issue 1-3, p153-164. 12p. 5 Charts.

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The Use and Performance Effect of Global Account Management: An Empirical Analysis Using Structural Equations Modeling.

• Authors : Yip, George S.; Montgomery, David B.; Villalonga, Belen

• Source: Working Papers (Faculty) -- Stanford Graduate School of Business. 1998, preceding p1-29. 32p.

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How to Take Your Company to the Global Market.

• Authors : Yip, George S.^1,2; Loewe, Pierre M.³; Yoshino, Michael Y.⁴

• Source: Columbia Journal of World Business. Winter88, Vol. 23 Issue 4, p37-48. 12p. 4 Diagrams.

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Industry Drivers of Global Strategy and Organization.

• Authors : Yip, George S.¹

• Source: International Executive. Sep/Oct94, Vol. 36 Issue 5, p529-556. 28p. 4 Charts, 3 Graphs.

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The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities.

• Authors : Zhou, Lianxi¹ ; Wu, Aiqi² ; Barnes, Bradley R.³

• Source: Journal of International Marketing. Dec2012, Vol. 20 Issue 4, p25-45. 21p. 1 Diagram, 8 Charts.

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A Framework for Analysis of Strategy Development in Globalizing Markets.

• Authors : Solberg, Carl Arthur¹

• Source: Journal of International Marketing. 1997, Vol. 5 Issue 1, p9-30. 22p. 2 Charts.

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When Does International Marketing Standardization Matter to Firm Performance?

• Authors : Schilke, Oliver¹; Reimann, Martin²; Thomas, Jacquelyn S³

• Source: Journal of International Marketing. 2009, Vol. 17 Issue 4, p24-46. 23p. 1 Diagram, 5 Charts.

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Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study.

• Authors : Hsieh, Ming H.¹

• Source: Journal of International Marketing. 2002, Vol. 10 Issue 2, p46-67. 22p.

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Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers.

• Authors : Grein, Andreas F.¹; Craig, C. Samuel²; Takada, Hirokazu¹

• Source: Journal of International Marketing. 2001, Vol. 9 Issue 2, p19-50. 32p. 1 Diagram, 5 Charts.

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