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The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms.

  • Source: Journal of International Marketing. 2000, Vol. 8 Issue 3, p10-35. 26p. 4 Diagrams, 4 Charts.

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Patterns and Determinants of Global Marketing.

  • Source: Journal of Marketing Management. Jan-Apr1997, Vol. 13 Issue 1-3, p153-164. 12p. 5 Charts.

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How to Take Your Company to the Global Market.

  • Source: Columbia Journal of World Business. Winter88, Vol. 23 Issue 4, p37-48. 12p. 4 Diagrams.

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Industry Drivers of Global Strategy and Organization.

  • Source: International Executive. Sep/Oct94, Vol. 36 Issue 5, p529-556. 28p. 4 Charts, 3 Graphs.

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A Framework for Analysis of Strategy Development in Globalizing Markets.

  • Source: Journal of International Marketing. 1997, Vol. 5 Issue 1, p9-30. 22p. 2 Charts.

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When Does International Marketing Standardization Matter to Firm Performance?

  • Source: Journal of International Marketing. 2009, Vol. 17 Issue 4, p24-46. 23p. 1 Diagram, 5 Charts.

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Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers.

  • Source: Journal of International Marketing. 2001, Vol. 9 Issue 2, p19-50. 32p. 1 Diagram, 5 Charts.

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